Some of you might have seen the 9x ads that currently adorn the railway stations in Mumbai. Mid Day ran a little snippet on the ads today, and frankly speaking, I have to admit that I agree with them 100 %. I do not know why the company chose to use this strategy to promote their product. If their aim was to gain negative publicity, they have certainly managed to do so.
The three ads figure
1.) A fat man becoming Arnold Schwarzenegger reincarnate.
2.) An old woman becoming a cherubic youngster.
3.) A dark woman suddenly becoming fair.
These guys need to rethink their marketing campaign- there are certainly better methods than this to create buzz.